Everything Communicates: What you say, how you say it, and where you say it. |
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Yet time and again people fail in this age of New Media.
- A coach is suspended for a bad Tweet and a comic loses a huge contract
- A senate candidate’s open mic upends her campaign
- A media executive thinks he’s off the record and is trapped
- An athlete makes a slur
- A fashion leader and an actor’s drunken comments go viral, ruining their careers
- An executive’s comment is blogged before a planned announcement
The public is also highly discerning. It's easier than ever to spot someone who has been traditionally “media trained” and is over messaged or speaking from a script.
It's time for an innovative, new approach to media training that best fits the world we live in today.